"It takes months to find a customer... Seconds to lose one."
The above fact is true for every business. This is the reason why the companies leave no stone unturned for creating a favorable first impression over their customers. They put in every effort they can for enjoying the profits. Logo is a nice tool for creating the best first impression which is also the last impression, as stated by the wise - "First impression is the last impression". Anywhere you go; it is always the first impression that gets the things done. So, logo should be your way of creating the first impression of your company.
Now, the first impression can't be an ordinary one but has to be the most attractive and creative. You can't afford to be easy when your company is at stake. The design should be such that every person seeing it should be amazed with the form and art. It should be so fascinating that one who sees it is never able to forget it and recognizes your company wherever he or she gets to notice it. Everything of a logo - colour, font, shape and size - holds a special appeal in the eyes of a viewer and they together describe the goals and objectives of your organization.
As the logo describes your company and goals, it has to be a unique one. Ideas can be extracted from other logo arts but the final design has to be a single piece on this earth. It should be such that once seen, it can't be forgotten.
The significance of a logo design is again backed by the fact that it is that bit of your organization reaching anywhere even before you. Every document, pad, vehicle related to your company has a logo identifying your company.
With these realities stated here, it must have become quite clear that great cautiousness is needed while choosing a logo. Better would be to hire an experienced designer only after seeing his past works.
Business Logo Design
Corporate Logo Design
